I think this is the key factor for the case of #integralinnovation. The pre-existence of a purpose for the creative endeavor gives meaning and patience to the actors.
What we crave most are those moments when we are lost in the midst of purposeful engagement. Getting lost means that we have placed ourselves in unfamiliar territory, that we are breaking new ground, and that we are finding our way with our senses engaged, rather than acting on autopilot. How Purpose Drives Innovation: Finding Our Way to Things of Higher Value
thumbnail courtesy of forbes.com